Investing in Atlanta real estate can be lucrative. It’s the capital and most populous city in Georgia, not to mention the ninth largest metro in the U.S. with nearly 6 million residents.
In this article, we’ll dive into the current Atlanta housing market – why it’s a strong market for investors, the best areas to invest in Atlanta, and how your local ABL team can help you in your next investment property.
At ABL, we help real estate investors like you get projects off the ground by providing fast, flexible hard money loans to Atlanta investors.
Atlanta Housing Market Snapshot
In February 2025, homes in the Atlanta-Sandy Springs-Roswell metro area had a median listing price of $398,894. That’s 2.69% lower than the same time last year and 3.18% lower than the national median ($412,000).
Meanwhile, the number of homes for sale is rising. In February 2025, Atlanta had 21,866 active listings, up 41% from the same time last year.
As a real estate investor, now may be a good time to buy the dip with an ABL loan before Atlanta home values rise again. With home inventory growing, you have more selection and less buyer competition. In fact, Atlanta is currently in a buyer’s market, with homes selling for 1.24% below asking price on average in February 2025.
7 Reasons to Invest in Atlanta Real Estate
In the long term, Atlanta real estate has a lot going for it:
- Population growth: Between April 2023 and April 2024, the Atlanta region added 62,700 residents. That’s a 1.22% year-over-year jump, which raises housing demand and puts upward pressure on home values.
- Strong economy: In December 2024, Atlanta had a relatively low unemployment rate of 3.3%, compared to the national 4.1% rate. Meanwhile, the city’s top industries include tech, manufacturing, and healthcare, and it’s home to 31 Fortune 500/1000 companies and 200+ Inc. 5000 companies, including Coca-Cola, Delta Airlines, and Home Depot.
- Transportation hub: Atlanta is home to the world’s busiest international airport (Hartsfield–Jackson Atlanta International Airport) and is where three major interstate highways and two major railroad networks converge, making it an important transportation hub. Plus, the city has plans to expand its transportation network.
- Educational opportunities: Atlanta attracts thousands of students each year with its renowned universities, including the Georgia Institute of Technology and Georgia State University. In the fall of 2024, the latter enrolled a record 52,400 students, making Atlanta a great market for student housing investments.
- Sports attractions: Atlanta is home to five major sports teams, including the Atlanta United FC (MLS), Braves (MLB), Dream (WNBA), Falcons (NFL), and Hawks (NBA). These attract sports fans nationwide, raising demand for short-term rentals (STRs). Get an ABL DSCR loan to buy an STR near an Atlanta sports stadium.
- Historical significance: As the birthplace of Martin Luther King Jr. and much of the civil rights movement, Atlanta has a rich history, giving Atlanta’s real estate lasting significance. Many visit the Martin Luther King Jr. National Historical Park, the Atlanta History Center, and other landmarks.
Now that you know what makes Atlanta an attractive real estate market for investors, here are some of its most popular neighborhoods to consider:
North Buckhead
North Buckhead is an upscale neighborhood in northern Atlanta. It has a median home price of $687,000 and many properties worth over a million dollars. It’s also near a commercial center that includes the Lenox Mall, Phillips Plaza, and LEGO Discovery Center Atlanta.
Midtown Atlanta
Located near the heart of the city, Midtown Atlanta has a median home price of $400,000, though this includes apartments. Roughly half the area is zoned for commercial buildings, while the other half is dedicated to residential homes. Residents are close to downtown, the Georgia Institute of Technology, and the Atlanta Botanical Garden.
Pine Hills
Pine Hills is a residential neighborhood in northwestern Atlanta. It includes many townhomes and apartments, though some areas also have upscale single-family homes. Between the different property types, the median home price is $300,000.
Old Fourth Ward
Located in central Atlanta, Old Fourth Ward has a median home price of $375,000 and above-average high school ratings. It’s also home to the city’s Central Park, a 17-acre recreational facility with athletic fields, a playground, and a recreational center.
Peachtree Heights West
Peachtree Heights West is a residential neighborhood with a median home price of $365,000. It includes single-family homes, condos, and apartments, and has many hotel and dining options nearby.
Grove Park
Grove Park consists of mostly single-family homes at a relatively affordable median price of $332,000. It also offers multiple parks, a reservoir, and middle and elementary schools. Plus, there is room for development, which could lead to future growth.
East Atlanta
East Atlanta is a popular neighborhood in Atlanta with a median home price of $555,000. With close access to Interstate 20, residents can easily commute to other parts of Atlanta or other nearby cities.
Peachtree Hills
Located in northern Atlanta, Peachtree Hills is a nice residential neighborhood with a median home price of $272,000. It also has a large retirement community called Peachtree Hills Place, a park, and many dining options nearby.
Fund Your Next Atlanta Real Estate Investment With ABL
Once you’ve chosen an Atlanta neighborhood to invest in and found an attractive property, it’s time to secure funding.
At ABL, we specialize in fast, flexible financing for new and seasoned real estate investors alike. Whether you’re buying a distressed home to fix and flip or a turnkey property to keep as a rental, we can help. We can even help you refinance a BRRRR project. Our Atlanta loan team knows the market inside and out and can review your deal quickly to tell you if it’s a good fit. If so, we’ll close the loan in as few as three days so you can seize the opportunity fast. Pre-qualify today!
Notes on sources:
- Atlanta real estate market data taken from Realtor.com® Economic Research.
- Unemployment data taken from the U.S. Bureau of Labor Statistics.
- Popular Atlanta neighborhoods taken from Realtor.com.