Liz Faircloth on Scaling with Purpose | Building Long-Term Success Through Real Estate and Community

Investing in real estate isn’t just about the deals—it’s about people, partnerships, and building something that lasts. In our latest episode of Calculated Interest, host Alyssa Antoci sits down with Liz Faircloth, co-founder of InvestHER, to explore how investors can grow their portfolios with intention, clarity, and community.

Whether you’re just getting started or you’re an experienced investor, it’s important to know how to navigate partnerships with long-term vision and collaboration. Read more to learn how Liz built a platform that empowers women to take action, create financial independence, and scale through meaningful relationships.

Create Long-Term Success with Community  

While barriers of entry into real estate can vary, being a part of a community like InvestHER can make a difference. InvestHER has created a space specifically to invest in women and to gain financial freedom on their own terms. By taking the initiative to find resources and take part in mentorship programs, investors are able to scale their success with confidence.  

Getting started in real estate can be difficult, especially when you don’t have a network to connect with. Knowing how to find support through a community and develop long-lasting partnerships can make all the difference. Whether you’re a stay-at-home mom just getting started or you’re an experienced entrepreneur, having a sense of community can help you succeed at every stage of your journey. And knowing when you’re holding yourself back can help you push forward with confidence.  

Identifying Roadblocks to Long-Term Success 

Liz notes that one of the biggest mistakes someone can make is disregarding their transferable skills. Working with customers and creating a sense of trust in one’s business directly ties to the core skill of trustworthiness. Managing projects or a household develops a sense of time management and organizational skills necessary for real estate investment. Understanding what a house needs to function and succeed can directly translate to what an Airbnb needs to attract renters. Past skills and different experience can differentiate you as an investor, regardless of your direct experience in real estate.  

Moving with confidence can ultimately lead to stronger connections and scalable success. Understanding your strengths, what you bring to the table, and the effort you put into your career is important to growing any business. Don’t undersell yourself or your success; know you’re in control of your perspective and your self-image. 

Be Intentional with Purpose-Driven Investing  

New and experienced investors alike can fall into the trap of focusing too hard on numbers. Whether it’s how many properties or how much capital you want, defining success by transactions rather than intention can be detrimental to your investments. Instead, it’s important to understand what financial freedom means to you and where you see yourself moving forward.  

While real estate could be the goal for some people, more often than not real estate is truly just the vehicle for your goals. Rather than focusing on the amount of doors you own or want to own, you should know what real estate is doing for you on your journey to success. Because at the end of the day, you’re the only one who can define what success looks like for you. Be intentional on what you dedicate your life to, and understand what being an investor looks like to you.  

“You either make an intentional decision to dedicate your life to something, or you end up dedicating your life to something else without your choice.” —Liz Faircloth  

How Women are Reshaping the Real Estate Landscape  

With transference of wealth and women statistically becoming more in control of wealth, the industry is seeing an unprecedented shift. Whether it’s through passive investment or actively funded, the industry is now being fueled by new investors coming into wealth. We are seeing women coming in as savvy, accredited investors making smart decisions to further grow their capital.  

Rather than hiring financial advisors, they’re doing the due diligence they need to learn and mold the industry. Informed decisions are leading to stronger results with higher risk management. This is, in turn, creating confident investors of all levels and dedication. Whether it’s a full-time job or just investing on the side, InvestHER is helping shape a community of strong and successful investors.  

Support Long-Term Success with Asset Based Lending  

Whether you’re just getting started or you have several properties under your belt, you can turn to Asset Based Lending. From fix and flip loans to new construction and DSCR, our loan programs are designed with your projects in mind. And with free resources and loan experts who are just a few clicks away, we offer everything you need to stay informed and make informed decisions.  

Ready to get started? Pre-qualify today to see if your deal is a good fit for Asset Based Lending.  

Interested in watching or listening to Liz Faircloth’s episode of Calculated Interest? You can watch the full episode on YouTube now.